The Fredericks Company Signals Brand Evolution With New Logo and Website
New Corporate Brand Emphasizes Technological Advances and Customer Commitment
HUNTINGDON VALLEY, Pa., January 6, 2016 – The Fredericks Company, an industry-leading innovator and manufacturer of tilt and vacuum measurement products, announces a new corporate brand. The rebranding reflects Fredericks’ commitment to providing market-leading solutions that complement technological advances in the instrumentation industry. The brand encompasses Fredericks’ vision for the future and upholds the company’s history of outstanding customer support.
“The instrumentation industry has changed significantly in recent years. Our brand relaunch represents Fredericks’ natural evolution as part of this technological transformation,” said Heidi McKenna, president of The Fredericks Company. “The new brand shows that we are both a proven and progressive company that offers cutting-edge products and expert engineering support.”
As the industry transitions from analog to digital technology, products must be able to interface with all types of equipment. Fredericks specializes in integrating enhanced communications protocols with systems where tilt or vacuum measurement is required. The company’s products deliver the high performance that users need now and in the future.
Fredericks’ updated corporate website reflects the new brand identity and showcases the company’s technological advantages and competitive strengths. Customers can now find all of the company’s offerings on one main site ‒ Fredericks tilt sensors and electronics and TELEVAC and ETI vacuum measurement products. This makes it much easier for visitors to find the solutions they need from the company’s extensive line of high-performance sensors, electronic assemblies, gauges, controllers and precision custom glass components.
The new corporate logo features a more contemporary look that represents Fredericks’ focus on state-of-the-art technology in the vacuum instrumentation and tilt electronics industries. Designed in partnership with Schubert b2b, Philadelphia’s technology marketing agency, the new brand, visual identity and website communicate Fredericks’ strengths as a modern, evolving company, without losing site if its rich customer-centric history.
Fredericks develops all of the instrumentation the company sells, allowing it to provide unparalleled client service. By offering customized solutions, Fredericks develops long-term service partnerships with buyers. Product users enjoy easy access to the company’s engineers, applications specialists and customer support personnel.
About The Fredericks Company
For more than 80 years, The Fredericks Company has been partnering with OEMs and customers worldwide to design and develop tilt sensors, vacuum measurement devices and precision custom glass components for their finished products or processes. Fredericks’ team of engineers and application specialists deliver broad practical knowledge and experience across a wide range of markets and application areas. In keeping with the company’s history of outstanding customer support, Fredericks provides the insight and guidance needed to take design concepts to reality in a cost-effective manner. For more information call +1-215-947-2500, email [email protected] or visit www.frederickscompany.com.
Director of Sales and Marketing